Messi & Pelé’s Ballons d’Or at the SBC Summit Lisbon
Football idols spark emotions that transcend generations, inspiring millions and turning fleeting moments into timeless memories. Oddsgate will bring this universe of dreams and achievements to the SBC Summit Lisbon, which will take place September 16-18 at stand A455.
In partnership with The Power Plugin (TPP), Oddsgate will showcase an extraordinary collection of football memorabilia, offering visitors a rare chance to admire some of the sport’s most iconic artifacts:
Pelé’s 2014 honorary Ballon d’Or, awarded for his lifetime contribution to football;
The legendary jersey worn by Pelé at the 1970 World Cup;
Lionel Messi’s match-worn shirt from the 2021 Copa América final between Argentina and Brazil;
Messi’s 2012 Ballon d’Or;
A photograph signed by Messi and Neymar, honoring Pelé;
A historic photo signed by Pelé alongside Queen Elizabeth.
“The Power Plugin arrives at SBC Lisbon with Oddsgate with a bold vision: to transform our stand into a living football history museum. Visitors will witness treasures such as Pelé’s Ballon d’Or and Messi’s match-worn jersey, displayed not just as objects but as living stories of legacy and inspiration. This initiative showcases how technology and emotion, heritage, and passion can unite to redefine engagement,” said Giovanni Falzone, CEO of TPP.
A New Dimension of Gamification
The Power Plugin is an innovative gamification feature that will be integrated into the Smartico platform. It enables players to exchange accumulated gamification points for real-life products through a fully integrated in-system store.
This means gamification will extend beyond digital rewards such as free bets and in-game bonuses, offering tangible prizes such as smartphones, headphones, jerseys, and rare sports collectibles – even Pelé’s historic jersey.
Oddsgate, a pioneer in leveraging gamification for engagement and loyalty, views this partnership as a natural extension of its strategy.
“More than points or bonuses, we are talking about experiences. When players realize that their achievements online can translate into real-world rewards, engagement grows, loyalty becomes organic, and lifetime value follows the same curve,” explained Gabi Pitileac, CCO of Oddsgate.
An Unmissable Experience at SBC Summit Lisbon
This integration represents a breakthrough in loyalty programs, delivering greater value for operators and players. At SBC Summit Lisbon 2025, Oddsgate’s stand A455 will not only showcase this cutting-edge solution but also present a curated exhibition of football’s most remarkable relics.
By combining technology, creativity, and emotion, Oddsgate reinforces its commitment to pushing the iGaming industry forward with solutions that inspire, engage, and connect.