From Football Icons to iGaming Innovation
At SBC Summit Lisbon, we partnered with The Power Plugin (TPP) to transform our stand into a football museum and innovation hub, creating real impact, sparking conversations, and building lasting partnerships that are shaping the future of iGaming.
A Museum of Legends meets the Future of iGaming
Visitors at SBC Summit Lisbon didn’t just walk into a booth – they stepped into a living football museum powered by technology and imagination.
Together with The Power Plugin, we transformed our stand into a space where football heritage met iGaming innovation, connecting creativity, emotion, and technology in a truly immersive experience.
Golden balls signed by legends like Messi and Pelé stood beside cutting-edge engagement tools, inspiring conversations about what’s next for player rewards and retention in the gaming industry.
A Partnership with Real Impact
As Giovanni Falzone, CEO of The Power Plugin, highlighted:
“At The Power Plugin, we believe in partnerships that go beyond visibility – they create real impact. Joining forces with Oddsgate at SBC Lisbon was a powerful moment because it brought together two companies with a shared vision: shaping the future of engagement in the gaming industry. For us, it was more than just an event – it was the stage where we showcased how technology, creativity, and rewards can merge to deliver unforgettable player experiences. Collaborating with a trusted partner like Oddsgate amplified our message and underlined the significance of innovation-driven alliances.”
This collaboration wasn’t just about having a presence at one of the industry’s biggest events – it was about creating something memorable and meaningful that truly resonated with the audience.
Sparking Curiosity and Connection
The joint activation – our exclusive football museum – became one of the event’s most talked-about highlights. Visitors didn’t just stop by; they engaged, asked questions, and explored new ways of integrating rewards and gaming solutions.
As Giovanni explained:
“SBC Lisbon proved to be an incredible platform this year. The energy across the event floor was unmatched – you could feel the industry’s appetite for fresh ideas. What really stood out for us was how the audience reacted to our joint activation with Oddsgate. We didn’t just attract traffic; we sparked curiosity and conversations. The positive response confirmed that we are addressing a genuine need in the market.”
Through this activation, Oddsgate and TPP showcased the power of authentic engagement – where technology, creativity, and play come together to deliver experiences that stay with people long after the event ends.
From Conversations to Concrete Results
Beyond the buzz and creativity, the collaboration also generated tangible business outcomes. From the very first day, the stand became a hub for meaningful conversations with potential clients and decision-makers.
“Together with Oddsgate, we were able to engage directly with more than six key potential clients and decision-makers,” Giovanni shared. “The buzz created around our stand translated into dozens of new leads, follow-up meetings already scheduled, and a strong foundation for long-term collaboration.”
For both teams, it was clear that this partnership was not just about visibility – it was about creating business value through innovation.
Looking Ahead: Innovation as a Shared Vision
The SBC Summit Lisbon experience marks only the beginning of what’s ahead for Oddsgate and The Power Plugin. The partnership is built on a shared ambition to transform engagement and retention in iGaming through co-branded initiatives, deeper technology integrations, and joint campaigns.
“The Lisbon collaboration was just the beginning,” Giovanni said. “We’re exploring new projects designed to help operators unlock new dimensions of loyalty and player engagement. The conversations we had at SBC Lisbon have already laid the groundwork for exciting initiatives, and we are confident that this partnership will continue to grow and bring innovative solutions to market in the coming months.”
Gratitude and Vision
At SBC Summit Lisbon, we proved that innovation thrives when partnerships are authentic, creative, and bold.
With The Power Plugin, we didn’t just build a stand – we built an experience that connected technology, rewards, and emotion in a way that genuinely stood out in the iGaming landscape.
We’re deeply grateful to The Power Plugin for their creativity and collaboration, and to everyone who visited our stand, shared ideas, and became part of this moment.
This was more than an event. It was the start of a collaboration that will redefine engagement in iGaming – and continue to grow in the months ahead.