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Community
Your Partnership Looks Pretty. It's also useless
In this opinion piece, Oddsgate’s CMO, Wagner Fernandes, argues that most brands mistake visibility for collaboration. Logo slapping may look good, but real collaborative marketing only happens when integration runs deep enough for 1+1 to become something bigger than 2.
Feb 27, 26
Marketing
Collaborative Marketing in iGaming: Shared Value in a Regulated Era
In newly regulated markets such as Brazil, collaborative marketing is becoming a strategic lever for growth. By aligning operators, suppliers, affiliates, and influencers around shared value, iGaming companies are expanding reach, reducing acquisition costs, and strengthening industry credibility.Feb 27, 26
CRM
How Integration Is Redefining Player Retention and LTV
Integrating gamification and CRM in iGaming is reshaping player retention. In this interview, Yuval Mechoullam explains how unified systems increase deposits by up to 23%, extend session time, and drive voluntary returns through personalized, lifecycle-aware engagement strategies.
Feb 27, 26
Regulation
The Enemy is Only One: Illegal Gambling
In this interview, Hebara S/A CEO Amilton Noble draws on 30+ years in betting to assess Brazil’s iGaming regulation, the fight against illegal gambling, and what’s needed to build a stable, trusted market.Jan 21, 26
iGaming
The Preferences in Brazil’s iGaming Market
Brazil’s iGaming market features casino-heavy challengers and sportsbook-led giants with distinct strategies. The opportunity is to bridge both through a gradual cultural cross-sell.Jan 13, 26
Regulation
The first steps in Brazil’s Betting Market Regulation
Brazil’s betting and online gaming market entered a new phase in 2025 with the enactment of Law No. 14,790/2023. This piece examines the early regulatory impacts, including licensing requirements, tax revenues, social concerns, and political challenges, on long-term sustainability.Jan 8, 26
Compliance
Brazilian Operations: Like Samba but with Compliance
Brazil’s iGaming market changes regularly. Sustainable success requires mastering compliance, payments, trust, and operational rhythm. Lusia Barseghyan, COO and Co-Founder of Oddsgate, argues that you must know the rhythm before joining the parade.Jan 5, 26
CRM
How CRM drives iGaming differentiation at Christmas
Christmas is the most competitive season in iGaming. Learn how CRM-driven personalization, automation, and segmentation help brands boost engagement, retention, and long-term value - backed by Oddsgate’s Christmas CRM case study.Dec 18, 25
Automation
Automating Betting Ops without Losing Risk Control
Automation is reshaping betting operations, but speed without control creates risk. In this article, Oddsgate’s COO and Co-Founder Lusia Barseghyan shares how sportsbooks can automate trading, risk, and operations while maintaining compliance, profitability, and human oversight.Dec 10, 25
